WhyWeight
From zero visibility to 800+ leads.
From zero digital presence to hiring more doctors to keep up with demand — in under 10 months.
- Client
- WhyWeight
- Industry
- Online Weight Loss / Healthcare
- Location
- Ontario, Canada (Province-wide)
The brief
A clear challenge.
A focused response.
WhyWeight launched with a powerful value proposition — free, OHIP-covered consultations with licensed weight management physicians — but had no way to get it in front of people. Their early attempts at digital marketing were fragmented and lacked a cohesive strategy. The website was plain and unconvincing. Social media accounts sat at fewer than 10 followers. Organic search traffic was virtually nonexistent. The few leads they were getting came through word of mouth alone.
They needed a full digital infrastructure — built from scratch, working together — to turn a promising service into a growing business.
The results
Progress you can measure.
Lead conversions
Organic click growth
Lowest assessment-campaign CPL
People reached
Paid impressions
Monthly organic clicks
Figures reflect the reporting periods and campaign types in this project’s original case study.
Our approach
Connecting the right channels.
Bolt Digital took over WhyWeight's entire digital presence in phases, starting with social media in August 2025, launching paid ads in October 2025, and rolling out a full SEO program in December 2025.
Paid Advertising (Facebook & Instagram)
Built and managed multiple lead generation campaigns on Meta, testing audience segments, creative formats, and conversion objectives. The breakthrough came from influencer-produced testimonial-style video ads — real people explaining how WhyWeight connects Ontarians with OHIP-covered physician consultations. These outperformed static creatives and became a core part of the media strategy.
SEO & Content
Deep keyword research around high-intent, Ontario-specific weight loss queries. Rebuilt website content for both traditional search and AI-generated answers. Launched a blog strategy targeting informational and long-tail queries. Technical SEO, meta optimization, and link building rounded out the program.
Social Media Management
Developed monthly content calendars with 10–12 professional posts per month across Facebook and Instagram. Content highlighted WhyWeight's core differentiators: free OHIP-covered consultations, physician-led care, and nutrition guidance. Managed community engagement across comments and messages.
Web Design & Creative
The website was redesigned to match the professionalism of the service — clean, credible, and conversion-focused. Handled ongoing graphic design for ads, social posts, and brand collateral.
Creative in action
Built to connect with people.
Business impact
The case study reports that WhyWeight expanded its appointment-booking and physician capacity as patient sign-ups increased.
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