Trenchless Pipe Lining Company in Ontario
A stronger pipeline for high-value projects.
How Bolt Digital replaced a premium Toronto agency and generated 518 leads worth $7.7M+ in potential revenue for a trenchless pipe lining company.
- Client
- Trenchless Pipe Lining Company in Ontario
- Industry
- Plumbing / Infrastructure / CIPP
- Location
- Ontario, Canada (Province-wide + Toronto focus)
The brief
A clear challenge.
A focused response.
An established Ontario-based pipe lining company had been paying a premium Toronto digital agency for marketing, but wasn't getting the results to justify the spend. Their Google Ads campaigns had high cost-per-lead with inconsistent volume, and their organic search presence was weak — especially in Toronto, one of the most competitive markets in Canada for home services.
The company specializes in trenchless sewer repair using CIPP (cured-in-place pipe) technology, serving both residential and commercial clients. Each job is worth $10,000–$15,000, making every qualified lead extremely valuable. They needed a partner who could dominate Google across Southern Ontario, crack the Toronto market organically, and deliver a consistent flow of high-ticket leads.
The results
Progress you can measure.
Combined paid + organic leads
Page-one keywords reported
Best month paid CPL
Google Ads conversions
Monthly organic clicks
Estimated revenue potential; not booked revenue
Figures reflect the reporting periods and campaign types in this project’s original case study.
Our approach
Connecting the right channels.
Bolt Digital took over in February 2025 with a dual approach: restructure and optimize Google Ads for immediate lead flow, while executing a comprehensive SEO program to build long-term organic dominance.
Google Ads (PPC)
Rebuilt the campaign architecture with geo-segmented search campaigns targeting different regions across Ontario — Southern Ontario excluding Toronto, Toronto-only, Brighton radius, and other high-potential areas. Keyword targeting was tightened around high-intent CIPP, pipe lining, and trenchless repair queries. Bid strategies were optimized for conversions, and ad copy was rewritten around urgency and trust signals. Over 16 months, cost per conversion dropped from $300+ to as low as $40, while monthly conversion volume grew from near-zero to 22–26/month.
Full-Suite SEO
Starting from scratch on Toronto-based keywords, Bolt Digital created targeted landing pages for key service areas, improved website UI/UX, wrote targeted SEO blogs, secured guest posts on high domain authority sites, built a strong backlink profile, and addressed technical SEO issues. The content strategy targeted both commercial-intent queries (service pages) and informational queries (cost guides, how-to content) to capture the full buyer journey. Special attention was given to optimizing for AI-generated search answers to future-proof visibility.
Business impact
The combined programme generated 518 leads for a service with project values of up to $15,000. The $7.7M+ figure is estimated opportunity value, not confirmed sales revenue.
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