Luxury Prefab Home Builder in Ontario
Finding the right buyers for exceptional homes.
How Bolt Digital turned Google and Facebook into a qualified sales pipeline for a niche, high-ticket construction company.
- Client
- Luxury Prefab Home Builder in Ontario
- Industry
- Construction / Prefab Passive Homes
- Location
- Ontario, Canada (London to Kingston)
The brief
A clear challenge.
A focused response.
This wasn't your typical lead gen project. The client built luxury prefabricated passive homes — a niche, high-ticket product that appealed to a very select demographic of wealthy, land-owning buyers across a massive geographic area spanning Southern Ontario.
They had tried running ads before, but nothing stuck. Their website wasn't ranking for any relevant search terms. The few customers they had came from word of mouth and personal networking. In an industry where a single sale can be worth hundreds of thousands of dollars, they needed a digital strategy that could consistently surface hot, qualified leads — people who already owned land and were ready to build.
The results
Progress you can measure.
Combined Facebook + Google leads
Reported blended cost per lead
Facebook leads
Facebook cost per lead
Google Ads conversions
Keywords ranked #1
Figures reflect the reporting periods and campaign types in this project’s original case study.
Our approach
Connecting the right channels.
Bolt Digital launched a coordinated campaign across Google Ads, Facebook Ads, and SEO starting in November, designed to capture demand at every stage of the buyer journey.
Google Ads (PPC)
Built geographically segmented search campaigns targeting different regions across Southern Ontario — South Ontario excluding Toronto, Toronto only, and Brighton within 50km — to test where demand was strongest. Ad copy and keyword targeting were tailored to high-intent queries around prefab homes, passive houses, and custom home construction. The South Ontario campaign emerged as the top performer at $42 per conversion, and budget was optimized toward what was delivering.
Facebook Ads
Facebook became the primary lead engine. Bolt Digital ran lead generation campaigns using Meta's lead forms to capture interest from prospective buyers across the target area. The campaign reached over 71,000 people and generated leads at just $5.22 each — an extraordinary cost per lead for a luxury construction product. An event promotion campaign was also run, generating 41 RSVPs at just $2.44 each.
SEO
Keyword research focused on the niche terminology buyers use when searching for prefab and passive house construction. On-page optimization, content strategy, and link building pushed multiple keywords from unranked to the first page, with two terms reaching the #1 position on Google Canada.
Business impact
The case study reports that several enquiries converted into home sales. Paid campaigns generated 674 leads while organic visibility improved for specialist prefab and passive-house searches.
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