Southern Ontario Flower Shop
From a local flower shop to a regional favourite.
How Bolt Digital turned a small-town Ontario flower shop into a regional competitor in under two years.
- Client
- Southern Ontario Flower Shop
- Industry
- Floral / Flower Delivery
- Location
- Small town, delivering across Southern Ontario
The brief
A clear challenge.
A focused response.
Under new ownership, this flower shop was doing just 10–20 orders a month — almost entirely from repeat customers and local word of mouth. Located in a small town outside the major urban centres, the owner wanted to compete in the highly competitive flower delivery markets of nearby cities like Oshawa, Whitby, and Bowmanville while keeping overhead low.
Previous ad attempts hadn't worked. The website wasn't ranking for any competitive keywords. Online sales were negligible. The bigger players in nearby cities had a massive head start on visibility.
The results
Progress you can measure.
Total monthly orders, including phone + walk-in
Monthly online orders
Cost per order, starting vs. later performance
Page-one keywords reported
Monthly organic clicks
Facebook wedding leads
Figures reflect the reporting periods and campaign types in this project’s original case study.
Our approach
Connecting the right channels.
Bolt Digital took over in February 2024, building a multi-channel strategy across Google Ads, SEO, and Facebook Ads to capture market share city by city.
Google Ads (PPC)
Launched and continuously optimized campaigns targeting flower delivery keywords across specific cities. Through relentless testing of ad copy, keywords, bid strategies, and audiences, cost per conversion dropped from $130+ to just over $9 within two years. Seasonal campaigns for Valentine's Day, Mother's Day, and Christmas were built in advance and scaled aggressively.
SEO
City-specific keyword research for flower delivery queries across Oshawa, Whitby, Bowmanville, Port Hope, Newcastle, and more. Service pages, blog content, metas, and link building were executed consistently — turning organic search into a free, compounding source of orders.
Facebook Ads
Supported the strategy with brand awareness, seasonal promotions, and wedding lead generation. The wedding campaign alone generated 42 leads at just over $10 per lead, opening an entirely new revenue stream.
Business impact
Online acquisition supported repeat purchases and referrals. Total orders reached 700+ a month across online, telephone and walk-in channels; online orders alone grew to more than 170 a month.
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