Counselling Service in Durham
More patient enquiries. Less wasted spend.
How Bolt Digital turned underperforming campaigns into a steady patient pipeline, growing monthly conversions from 40 to 143 while dropping cost per lead from $11 to under $5.
- Client
- Counselling Service in Durham
- Industry
- Mental Health / Counselling
- Location
- Durham Region, Ontario
The brief
A clear challenge.
A focused response.
A counselling practice in Durham Region was struggling to grow through digital marketing. They had tried running ads themselves and through another agency, but the cost per conversion was too high and leads weren't coming in fast enough to sustain growth. The campaigns lacked structure, targeting was broad, and budget was being wasted on clicks that never turned into booked sessions.
In the mental health space, demand is high but competition for online visibility is fierce. The clinic needed a partner who could take over their campaigns, cut the waste, and turn paid advertising into a reliable, cost-effective source of new patients.
The results
Progress you can measure.
Google Ads conversions over eight months
Average Google cost per lead
Monthly conversions, first vs. last month
Best month cost per lead
Facebook landing-page views
Facebook impressions
Figures reflect the reporting periods and campaign types in this project’s original case study.
Our approach
Connecting the right channels.
Bolt Digital took over in October 2025, restructuring campaigns on both Google and Facebook with a clear focus: lower cost per lead, increase conversion volume, and scale what works.
Google Ads (PPC)
Rebuilt the search campaign structure around high-intent counselling and therapy keywords targeting Durham Region. Ad groups were tightened to match specific service queries — anxiety counselling, couples therapy, family counselling, and more. Bid strategies were optimized for conversions, ad copy was rewritten to speak directly to people ready to book, and negative keywords were layered in to eliminate wasted spend. The result was a steady, month-over-month improvement in both conversion volume and cost per lead.
Facebook Ads
A landing page view campaign was launched to drive affordable, high-volume website traffic from the Durham Region area. At just $0.36 per landing page view, the campaign pushed over 5,600 potential patients to the clinic's website while building widespread awareness with nearly 318,000 impressions across the local community.
Business impact
Monthly Google conversions increased from 40 to 143. Cost per lead reached a low of $4.93 in April, compared with $11.11 at the start; the overall campaign average was $6.97.
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