The MELT Method
A new clinic. A growing patient pipeline.
How Bolt Digital built a full digital presence for The MELT Method, turning a brand-new clinic into a patient pipeline that required hiring more doctors to keep up.
- Client
- The MELT Method
- Industry
- Weight Loss / Healthcare
- Location
- Ontario, Canada
The brief
A clear challenge.
A focused response.
The MELT Method launched with a powerful clinical offering — OHIP-covered physician consultations, a full interdisciplinary care team, and a holistic 24-week program — but had no way to get it in front of patients. Their early attempts at digital marketing were fragmented and lacked cohesion. The website didn't communicate the depth of their program. Social media accounts sat at fewer than 10 followers. Organic search traffic was virtually nonexistent, and the few patients they were seeing came through word of mouth alone.
They needed a full digital infrastructure — ads, content, social, SEO — built from scratch and working together to turn a clinically excellent program into a growing business.
The results
Progress you can measure.
Leads generated
Reported average cost per lead
Organic click growth
Paid impressions
Paid link clicks
Social followers reported
Figures reflect the reporting periods and campaign types in this project’s original case study.
Our approach
Connecting the right channels.
Bolt Digital took over The MELT Method's entire digital presence in December 2025, launching all services simultaneously — paid ads, SEO, social media, web design, and graphic design.
Paid Advertising (Facebook & Instagram)
Bolt Digital built separate lead generation campaigns for Facebook and Instagram, testing creative formats and audiences on each platform independently. The breakthrough came from influencer-produced testimonial-style video ads — real people explaining how The MELT Method provides OHIP-covered consultations, prescription weight loss medications, and a full support team of dietitians, trainers, and therapists. Facebook lead campaigns outperformed Instagram, delivering leads at $10.66 vs $18.47 — allowing budget to be optimized toward what was converting.
SEO & Content
Deep keyword research targeting weight loss and OHIP-covered program queries across Ontario. The homepage, service pages, and blog content were optimized for both traditional search and AI-generated answers. Meta tags, on-page content, and link building were executed consistently, pushing the average search position from 13.9 to 4.3 in just four months.
Social Media Management
Developed monthly content calendars and published 10–12 professional posts per month across Facebook and Instagram. Content highlighted The MELT Method's four-pillar approach, the free OHIP-covered consultation, and the depth of their clinical team. Community engagement was managed across comments and Messenger, converting interest into assessment completions.
Web Design & Creative
The website was redesigned to clearly communicate the MELT program's comprehensiveness — positioning it as far more than a prescription-only clinic. Ongoing graphic design supported ads, social posts, and brand collateral.
Creative in action
Built to connect with people.
Business impact
The case study reports that The MELT Method hired additional appointment bookers and weight management physicians to support the increase in patient sign-ups.
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